TR
EN
DE
FR
IT
RU
ARCAD data and brief
We take the model and the working principle. In a short call we look for the answer to one question: "what is your customer not understanding?" — that sits at the centre of the narrative.
Industrial Animation
A machine's biggest problem is that the thing it does best is invisible. We make what happens under the cover visible, without compromising engineering accuracy.
Why
An advantage that is not understood is not an advantage.
The decision to buy a line is rarely made by a single engineer. Around the table there is a purchasing manager, a business owner, sometimes an investment committee. A technical drawing is a document that has not been translated into their language.
Animation translates your engineering advantage into the decision-maker's language: why less downtime, why cleaner separation, why easier maintenance. And you produce it once — the same content works at the fair, in the quotation, on the website and in dealer training.
A misunderstanding we see often: "our product already looks good, we had photographs taken." A photograph shows the outer shell. What separates you from your competitor is almost always under that shell — and a photograph has no access to it.
How it works
From CAD to delivery.
Simplification
A production model is heavier than visualisation needs. Invisible detail is cleaned out and the scene is made fit for animation.
Storyboard approval
What will be explained in which scene is set down in writing. This step eliminates most of the large revisions that would otherwise come later.
Animation
Real kinematics, correct speed, controlled camera. The mechanism moves exactly the way it works.
Lighting, materials, rendering
Metal behaves like metal, plastic like plastic. The difference between stainless and painted sheet is visible.
Delivery and derivatives
Main video, trade fair loop, social cuts, presentation frames. If you want, AR and VR models come out of the same scene.
Six different forms of explanation.
Cutaway view
The body turns transparent and the internal mechanism becomes visible. The path the material follows and how the elements trigger one another can be followed clearly.
Assembly sequence
Parts settle into place in order. Training value for service and dealer teams; a "how well thought through this is" message for sales.
Process and line flow
Not a single machine but the working of the whole line. The path the product follows from input to output; the backbone of plant investment presentations.
Working principle
An explanation that moves from schematic to real. Physics you cannot see with the eye — hydraulic circuits, electrical flow, thermal behaviour.
Product render
The angle, lighting and configuration a photograph cannot establish. High-resolution frames for catalogues, quotation documents and the web.
Trade fair loop
A dedicated cut built to work from a distance, in an infinite loop, in an environment where no sound can be heard.
Related Work
What does it look like?
Next up, AR: putting the machine on the customer's own site.
Augmented RealityProject enquiry