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ARLet industrial animation explain your product!
The buyer spends most of the purchasing process without speaking to you. However much of your machine's real value its digital presence conveys during that time, only that much carries weight at the moment of decision…
Starting from your CAD data, we explain the product's engineering and the value it delivers in full technical detail — across the pre-sale, the sale itself and the after-sale, through our forward-looking services.
According to Gartner's research, B2B buyers spend only 17% of the purchasing process talking to suppliers — and that time is split across every supplier being evaluated. The same research finds 75% of buyers say they'd rather proceed without a sales rep.
What this means in practice: the person who would defend your machine is usually not in the room. The product has to defend itself. Without compromising engineering accuracy, we build the tools that make that defence — three different technologies for three different moments of the decision.
Industrial AnimationAttention moment
A machine's biggest problem is that the thing it does best is invisible. We make what happens under the cover visible, without compromising engineering accuracy.
02Augmented RealityDecision moment
The customer does not see the machine on a screen — they see it in their own production area, at true size. They walk around it, check the layout, verify their sense of scale. All in the browser.
03Virtual RealityUsage moment
Most XR solutions look at the pre-sale. Ours puts the <strong>after-sale</strong> at the centre — because most of the cost a machine generates across its lifetime occurs there.
Source: Gartner — B2B buyer behavior research (rep-free buying preference). Data reflects the global B2B market; results may vary by sector.
02 — Work
Real machines, real projects.
Everything below is delivered work. Some of it you can inspect in 3D directly in your browser.
Augmented Reality: let the machine go to the customer's site.
The dimension table in the catalogue does not close the "will it fit" question. The customer reads the figure but does not feel the size — and cannot decide on something they do not feel.
The phone already in the customer's pocket is enough. No app to download, no app store, no account to create. They tap the button in the browser, the phone's camera opens, and the machine settles onto the floor in front of them at true size. It works the same way on iPhone and Android — wherever the link goes, the experience goes with it.
The model on the right is a real client product. If you are on your phone right now you can try it; on a computer, drag to rotate the model.
3D on the product page
The visitor rotates the model with a finger, zooms in, sees the angle a photograph cannot establish.
The phone camera opens with one tap
No app, no store, no account. Tapping the button in the browser is enough — on both iOS and Android.
At 1:1 scale on their own floor
They hold up the phone and put the machine on their factory floor. Door width, ceiling height and operator space all become clear there.
Contact at the warm moment
A quotation form sits where the experience ends; interest is captured before it cools.
Retail and e-commerce data shows a clear lift in conversion and drop in returns for product pages with 3D/AR (Shopify, Harvard Business Review). These figures don't translate one-to-one to industrial B2B; here the gain shows up mainly as less dependence on site visits and trade shows.
Virtual Reality: make the mistake in simulation, not in the field.
Most XR solutions look at the pre-sale. Ours puts the after-sale at the centre — because most of the cost a machine generates across its lifetime sits there.
The operator puts on the VR headset and stands in front of an exact digital twin of the machine. They walk around it, bend down, open the cover — with their hands. The headset tracks hand movement; controllers work too, as does direct hand tracking. No physical machine, no free production line and no trainer's plane ticket required.
Manuals do not get read. Training videos are watched and forgotten. In a VR scenario the operator does not read and does not watch — they do. When they touch the button on the machine, the system registers it and moves them to the next stage. If they proceed in the wrong order, it stops them.
Headset on, the stage begins
The operator puts on the headset; the machine stands before them at true scale. The step to perform appears and the relevant area is highlighted.
They do it with their hands
They press the button, pull the lever, open the cover. The movement matches the real machine; muscle memory forms there.
The system verifies
It recognises the correct action. If a step is missing or out of order, it does not allow progress.
The flow continues
The procedure advances by itself; at the end a report shows who struggled where.
Source: PwC — VR training effectiveness study (1,600 participants across 12 locations; the same content compared across classroom, e-learning and VR). The study covers corporate skills training; results for technical operator training vary by scenario. These are not AdRactive's own measurements, but industry research.
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