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ARWhat we do
The short answer: we build tools that explain your machine even when you are not in the room. The long answer splits into three — because the decision is not made in a single moment.
Why three separate things
The decision is not made in a single moment.
According to Gartner's research, B2B buyers spend only 17% of the purchasing process talking to suppliers, and 75% say they'd rather proceed without a sales rep at all. In other words, most of the process moves forward without you in the room.
But that process is not homogeneous. First the buyer notices you, then they assess whether the product fits their own conditions, and after buying they have to learn to operate it. Three separate needs, three separate tools.
Attention moment — Industrial Animation
The customer does not know you yet. At the fair, on your website, in the LinkedIn feed, in the quotation document, what makes first contact is visual. Animation explains what the machine does and why it does it well in seconds, not minutes.
Decision moment — Augmented Reality
The customer is interested, but has questions: "will this fit in my space, will it pass through the door, is there room left for the operator?" A dimension table does not close them. AR closes them by placing the machine on their floor at true scale.
Usage moment — Virtual Reality
The sale is done; the real cost starts now. Installation, operator training, incorrect use, service calls, warranty. VR spends that cost in a zero-cost simulation rather than in the field.
Source: Gartner — B2B buying behaviour research. The data relates to the global B2B market.
Industrial AnimationAttention moment
A machine's biggest problem is that the thing it does best is invisible. We make what happens under the cover visible, without compromising engineering accuracy.
02Augmented RealityDecision moment
The customer does not see the machine on a screen — they see it in their own production area, at true size. They walk around it, check the layout, verify their sense of scale. All in the browser.
03Virtual RealityUsage moment
Most XR solutions look at the pre-sale. Ours puts the after-sale at the centre — because most of the cost a machine generates across its lifetime occurs there.
About Us
We are redefining how industrial products are explained.
AdRactive is a media and technology development company that redefines how industrial products are explained and marketed.
For us, every project begins with the manufacturer's own CAD data. Because we know this: when the engineering intelligence and design reality under the cover are sacrificed merely for "marketing aesthetics", the product's real value is lost with them.
The problem we solve: invisible value
The real value of a machine or an industrial system is usually invisible from the outside. The engineering decisions under the cover, the carefully chosen materials and the design problems already solved do not fit into a standard photograph. Today, industrial purchasing decisions are made all over the world from distances where the product is never physically seen — in front of a screen.
This picture points to a critical truth: the manufacturer's most decisive moment is the early stage, before entering the meeting room at all. During that period it is not the technically superior product that wins, but the one that explains itself best. In a global machinery and equipment market exceeding 700 billion dollars a year, the difference in being understood translates directly into revenue.
Our vision and goal
Explaining a machine properly means selling more of it. More sales mean growth for the manufacturing company, a wider supply chain and, ultimately, more value produced.
Our goal at AdRactive is to be the strongest first link in that value chain. Wherever in the world the product is made:
- 01
to make the engineering inside it visible,
- 02
to deliver it to the decision-maker complete and in the most accurate visual form,
- 03
and to produce the technical explanations that ensure correct use after purchase.
We do not just produce attractive imagery; we turn engineering value that has been built into a global gain that everyone understands.
Sources: B2B buying behaviour — Demand Gen Report, 6sense B2B Buyer Experience Report (2025) · market size — Allianz Trade, Machinery & Equipment. The data relates to the global B2B market and may vary by sector.
Clients
The brands behind delivered projects.
Value and Benefits
A machine's cost does not end with the purchase price.
Industry sources put the purchase price of heavy industrial equipment at 20–35% of total cost of ownership. The remaining 60–80% is spread across the equipment's working life as installation, operator training, energy, maintenance and unplanned downtime.
The three solutions we produce touch both ends of that cost: they speed up the purchasing decision and shrink the items that accumulate after signing.
Industrial animation and rendering
It shows what the machine does and what it does better while the buyer is evaluating without talking to you. Cutaway views and assembly sequences turn the engineering decision under the cover into a sales argument.
- Dependence on trade fairs and site visits falls
- The quotation document can explain on its own
- Catalogue, social media and trade fair content come out of the same scene
Augmented reality
It places the machine on the customer's own floor at 1:1 scale. It runs in the phone browser; no app download, no account.
- The "will it fit my space" question closes at the quotation stage
- Layout-related cancellations and revisions fall
- A quotation form sits where the experience ends
Virtual reality
It walks the operator through installation and operating procedure step by step with a VR headset. If they proceed in the wrong order it stops them; the error happens in simulation, not in the field.
- In PwC's measurement, training completes 4× faster than classroom training
- Roughly 23% of unplanned downtime is caused by human error
- The procedure stays in institutional memory; it does not leave with the person
Sources: Total cost of ownership breakdown — Tractian, Advanced Technology Services, MapTrack · VR training effectiveness — PwC (1,600 participants across 12 locations; covers corporate skills training, results for technical operator training vary by scenario) · workforce projection — Deloitte & The Manufacturing Institute (2024). Data mainly reflects the US and Western European markets; these are industry research figures, not AdRactive's own measurements.
Complementary Services
Content alone does not get anywhere.
The 3D, AR and VR content we produce needs somewhere to live. We build that infrastructure too — so you are not dealing with suppliers piece by piece.
Website and embed
Integration into your existing site with a single line of code, or through a product page built from scratch.
E-commerce integration
A 3D/AR module compatible with WooCommerce, Shopify, OpenCart, WordPress and custom software.
Mobile application
iOS and Android; visual tracking over the catalogue, offline presentation mode for the field team.
VR hardware setup
Meta Quest device setup, kiosk mode, multi-device sync for trade fairs.
Content derivatives
Trade fair loop, social media cut, catalogue image and presentation frame from the same 3D scene.
Updates and maintenance
When the machine is revised we update the model; you do not start from scratch each time.
Related Work
What does it look like?
Delivered examples across the three solutions.
Project enquiry