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ARMemak Makine
MKSL-A-3000 Shell Moulding Line
<p>Full layout visuals of the automatic shell moulding line. Here the machine wasn't staged alone but together with the space it stands in: a glass-fronted production hall, reflections on the concrete floor, and light travelling along the line are all part of the frame. The goal wasn't to show the product but to let the buyer picture how the line would sit in their own facility. The same line was staged in two atmospheres — a bright version for the catalogue and proposal file, a low-light version for trade-show screens and social media.</p>
How We Worked
Every project begins with the client's CAD data. The model is simplified, the mechanism is built with its real kinematics, and then we decide what the narrative should show at which moment.
CAD data and technical brief
STEP, IGES or a native CAD format. Alongside it, a short conversation: "what does your customer not understand about this machine?" That question sits at the centre of the narrative.
Model simplification
A production model is heavier than visualisation needs. Invisible detail is cleaned out; separate versions are produced at different weights for rendering and for web/AR.
Storyboard approval
What will be explained in which scene is set down in writing. This step prevents most of the large revisions that would otherwise come later.
Animation and rendering
Real kinematics, correct speed, controlled camera. The mechanism moves the way it works — it is not bent out of shape to "look nice".
Delivery and derivatives
Main video, trade fair loop, social media cuts, catalogue frames and, where needed, an AR/VR model from the same scene.
Related Work
Other projects.
Other work produced with the same approach.
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