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ARRota Döküm
Cast Wear Parts
<p>Catalogue visuals for the teeth, adapters and wear parts used on heavy-equipment buckets. The casting surface's character — the sandblasted texture, edge radii, the slight irregularity that comes from manufacturing — was deliberately kept; an overly clean surface wouldn't read as real for this product group. Parts were staged both individually and in type groups, so size comparisons can be made directly in the catalogue.</p>
How We Worked
Every project begins with the client's CAD data. The model is simplified, the mechanism is built with its real kinematics, and then we decide what the narrative should show at which moment.
CAD data and technical brief
STEP, IGES or a native CAD format. Alongside it, a short conversation: "what does your customer not understand about this machine?" That question sits at the centre of the narrative.
Model simplification
A production model is heavier than visualisation needs. Invisible detail is cleaned out; separate versions are produced at different weights for rendering and for web/AR.
Storyboard approval
What will be explained in which scene is set down in writing. This step prevents most of the large revisions that would otherwise come later.
Animation and rendering
Real kinematics, correct speed, controlled camera. The mechanism moves the way it works — it is not bent out of shape to "look nice".
Delivery and derivatives
Main video, trade fair loop, social media cuts, catalogue frames and, where needed, an AR/VR model from the same scene.
Related Work
Other projects.
Other work produced with the same approach.
All projects
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