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ARAllwert Machinery
Separator Product Family
A promotional film and a render series for the product family, together. The film merges the machine's exterior and interior into a single narrative: the body opens up, the screening cage and auger become visible. The three separators, each a different capacity, were unified into one visual language. Same lighting setup, same angle logic, same ground plane — so that side by side in the catalogue and on the site they read as a product family. On the AW200 the body was made transparent to open up the auger and screening cage; the machine's strongest asset, its internal flow, became visible without opening a single cover.
How We Worked
Every project begins with the client's CAD data. The model is simplified, the mechanism is built with its real kinematics, and then we decide what the narrative should show at which moment.
CAD data and technical brief
STEP, IGES or a native CAD format. Alongside it, a short conversation: "what does your customer not understand about this machine?" That question sits at the centre of the narrative.
Model simplification
A production model is heavier than visualisation needs. Invisible detail is cleaned out; separate versions are produced at different weights for rendering and for web/AR.
Storyboard approval
What will be explained in which scene is set down in writing. This step prevents most of the large revisions that would otherwise come later.
Animation and rendering
Real kinematics, correct speed, controlled camera. The mechanism moves the way it works — it is not bent out of shape to "look nice".
Delivery and derivatives
Main video, trade fair loop, social media cuts, catalogue frames and, where needed, an AR/VR model from the same scene.
Related Work
Other projects.
Other work produced with the same approach.
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